Experienced Social Media Manager (Native video)

We're a digital agency based in Singapore, and our partner, a wig manufacturer is looking to increase its brand presence to its portfolio eCom brands through native video marketing.

Objective:

We're looking for an experienced social media manager (native video) who has a track record in starting and growing video channels in YouTube, TikTok, IG to help us build a followings of audience aimed at African American women.

The kinds of videos we are creating -

• https://youtu.be/TJpCoeFvyEs ; long form more than 10 mins
• https://www.tiktok.com/@blackhairmatter ; short form less than 2 mins

You will be responsible for the full spectrum of running creative social media strategies & campaigns - from competitive analysis, campaigns ideation to channels / creators outreach as well as setting and ensuring campaign guidelines are met.

We're NOT looking for video editors, creators or PPC managers (paid ad), rather someone who can lead, hire and drive growth though native video marketing.

You should possess a strong understanding of the various platforms Algo and know what makes a video tick. How to successfully create engaging video content that drives viewerships and subscribers.

Job description:

• Conduct competitive analysis, and perform topic and audience research to formulate social media (video) marketing strategies including types, styles and structures.
• Create content plans and set roadmap to ensure hitting key milestone.
• Execute and oversee the entire native video content strategies including hiring, systemizing and managing a team of editors, video creators, and VA to upload and optimise meta tags.
• Video performance review and reporting to stakeholders.

Requirement:

• Possess strong strong understanding on across various content platform Algo i.e YouTube, IG, TikTok.
• 3-5 years content marketing, influencer marketing or social media  marketing experience.
• Strong research and creative problem-solving abilities.
• Must be based in U.S.
• Competitive rate (hourly, fixed rate, monthly retainer all work for us)
• Long term project and working relationship
• Agencies and independent freelancers/contractors are all welcome to apply
• Experienced YouTube / IG / TikTok creators who can lead and manage may apply as well.  

Interested candidates, do share with us what channels you have worked with and grown.

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